You know, TV has a way of ruining everything.
I mean I am already tired of the Olympics and they haven’t
even started yet. I am tired of the presidential race and we still have 100
days to go. I am tired of Penn State. Tired of the Catholic Church. Tired of
Wall Street cheaters walking free.
And I am really tired of this red-headed clown who shot all
those people in Colorado. I don’t want to see him anymore. I don’t want to hear
about him anymore. I really don’t give a damn what his mother has to say.
But TV latches onto a story and it will not let it go. Do you remember a few years ago when Nancy
Kerrigan had her knees bashed in by the other little tart of an ice skater.
They were on the news forever. Remember what bounced them off the evening
news? OJ’s white Bronco chase through
L.A. Then we had OJ for at least ten years.
News should be that. New.
Not the same story over and over and over and over again.
But give the media a chance to drain every drop of blood
from the turnip and they will. And my favorite is when the local stations add
in their local color. “The connection between the teen shooter in Norway and
the Dallas Ft Worth area. Next right after this message from McDonalds.” And you know what the connection was? We sell guns like the kind he used to kill
all those campers. BFD! Why channels 8, 4 and 5 and whoever else is out there
interviewed every gunshop owner on either side of the Trinity and got the same
answer. “Yeah, we sell those guns right here in Texas.”
Or my favorite. I was living in LA when a volcano came up
through the ground in some Central American dictatorship. There was satellite
video and overhead video and some poor dumbass stringer traipsed out there and
shot footage a the lava came right at him. But the news readers in LA had to
give it a local spin, as if the death of 400 brown skinned neighbors to our
south wasn’t bad enough. “In a field less that a hundred miles from the summer
home of actor Gary Busey… a volcano erupted…”
I swear to God…the local connection was a washed-up, has-been alcoholic
actor lived in a summer home about an hour and a half from the scene of the
destruction. Really?
To be fair, I think Busey lived closer to the epicenter than
that, but the point is, who cares? And
why is that even part of the story. And did the LA stations have a follow up
the next night about the human tragedy amidst the fires and lava rivers flowing
through that tiny country? Nope. There was a scandal in the fast food sellers
at Dodger Stadium. And the news media
wanted answers from the mayor and his auditors.
From volcanoes to hot dogs. 24 hours. It makes a difference.
And I wouldn’t mind that if they did that with every story. I understand you
have to stay on top of some stories. But know the difference. No when it is news
and when it is fluff. And don’t keep
giving us more and more fluff.
Somebody wanted to know why NBC’s Today Show was having such
poor ratings. I’ll tell you. Too much fluff.
Stuff that doesn’t really make a difference. How to melt chocolate for
little Johnny’s birthday cake isn’t nearly as vital as chasing the crooks who
are stealing your money on Wall Street and getting away with it. But guess what
we get? Chocolate man.
And we keep getting it.
Why? Because the marketing
executives field research and focus groups and the little old ladies sitting in
those focus groups don’t want to hear about crime and drugs and taxes and the
cure to deficit. They want Chocolate Man.
The TV is on in my studio as I type this. The Olympics are
almost here., the promo says with a great deal of exuberance and fan fare.
There is even a jingle. And I can’t wait for them to be over. Cowboy summer
camp is about to start. I can’t wait for the Super Bowl to be here and gone.
Ah oh, they’ve got the Colorado shooter’s aunt on at ten.
More fluff. Not news. Maybe we could get her doing a song and dance number with Chocolate Man.
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