(Reprinted from Venture Galleries Blog Site.)
Heard a band play not long ago and saw the lead singer totally forget the lyrics to his song.
I mean the guy was singing along and then nothing. He wasn’t an old
fart like me, either. Guy was in his twenties. Later in the set it
happened again. The singer blew it off as too many distractions in his
life. And we, the audience, applauded because we knew exactly what he
meant.
I
mean there are TV shows, news shows, debates, the Internet. Facebook,
Tweeter, and gobs of other sites I have not yet learned about. There is
eBay and BidNow and the daily newspaper and the weekly magazines and the
on-line magazines and then there are books. (Remember them?) And
neighbors wanting to come over and talk. And then you want to go to the
neighbor’s house and talk. And then the pets go missing. Not bad if it
is a cat , but the gold fish is most disconcerting.
Didn’t we have sushi last night?
Pollsters call. They come by your door. The catalogs have started
arriving – by the pounds. The emails are piling up. Your bank demands
you change your PIN number. They even tell you how it can be changed to
be accepted by them. (Arrogant bastards!)
No fault of your own, you forgot to pay the credit card bill on time.
Or was it the phone bill? Why is the electric service truck in the
alley? “Honey, have we paid the light bill?”
There are visits to the doctors’ offices. Insurance forms. Then calls
to the insurance company because a period was left of a form. The car
has to go into the shop for computer adjustments. And your own PC is
getting slower and slower, not to mention that you are waking around
with a two year-old iPhone, for God’s sake; or worse yet – an original
Blackberry.
All of this builds and builds. The kids need money for school. Their
cars need tuning, tires and tags. The office is going to move adding
thirty minutes more to your commute. The Rangers lose. The Astros go
into the American League. Chavez is re-elected in Venezuela. More
illegals cross our borders. And the price of gasoline enters the
stratosphere.
Wait, the Rangers had a thirteen-game lead just the other day. What happened to it?
No wonder the guy can’t remember the lyrics to a couple of songs.
And through all of this we want him and about a million other people
like him, to remember our books. Remember to stop what they are doing
and go buy them.
Good luck.
There is a lot of competition out there and little of it has to do
with publishing. Most of it is life’s static. That bleeding noise which
seems to infiltrate every corner of our being. It saps our energy, our
imagination and our memory.
I mean, I’ve even forgotten the point I wanted to make – oh wait – it
is this. Your marketing has to cut through all of that to be
successful. You aren’t just competing against Stephen King or John
Grisham – oh no. you’ve got CBS, NBC, ABC, FOX, ESPN, FX, TNT, TBN, HBO,
PBS, RSVP and God knows who else standing in your way. Not to mention
The New York Times, and times changes in the fall (do we spring or fall and in which direction? What day does it happen on.)
And don’t forget the trash has to go out, there’s a school play
tomorrow night, a soccer match on Thursday and the Lawrences want us
over for cocktails Friday at six-thirty sharp. And through it all you
are supposed to remember to buy a book. A book. A quiet little invention
with words printed in it. A book, among all this cacophony. Shew!
Who the hell are the Lawrences?